Description of the action
In November 2021 we have asked all BSP colleagues if some of them were able to play and instrument or sing. We manage to get together a pianist, a guitarist and 3 voices. They started putting together a concert.
Context
Together with Fondation EME, that we have supported for years, being the activity of the foundation definitely in line with the positioning of our law firm, we find the opportunity to give a concert at the Tricentenaire in Bessen. The Tricentenaire hosts people with disabilities.
Objectives
Raise awareness aboutdisability; complete a communication project around the commitment of the lawyers, linking our positioning as a firm (working on the music territory) with our value (business with values); engage lawyers in this activity.
Approach
We built a communication project around this concert, which was a great success. We used the video of the concert in our greetings cards and we spread this amazing experience via our social media channels. The lawyers-musicians were amazed of the joy they were able to bring in the context of the Tricentenaire.
Impact
BSP Band still exists and during the summer we organised another concert for the opening of the garden in Bissen. Moreover, this year we will have another concert at the Tricentenaire for Chrsitmas.
