Company name : PWC
Activity sector : Administrative services and support activities
Company category : Large company
Description of the action
PwC is supporting the HeForShe solidarity movement and takes a number of actions to support the HeForShe mission to engage both men and women as agents of change forgender equality.
Context
Gender is one of the most important organizing principles of social life, butgender stereotypes can put us into boxes and limit our potential. Whilegender equality benefits all of us -women and men- no country in the world has yet achieved it in politics, business, education, or health.
Objectives
Through our action, we aim at accelerating global momentum towardgender equality in the workplace.
Approach
During 2015: building momentum around the HeForShe
On International Women’s Day 2015, we invited all men of PwC Luxembourg to join the HeForShe solidarity movement calling men and boys to stand up against the persisting inequalities faced by women and girls globally.
On December 2015, we made public our commitment togender equality by inviting your clients, relatives and friends to take a HeForShe pledge during our Christmas Market.
HeForShe ambassadors, being PwC Employees, invited both PwC People and our Clients to join the HeForShe movement by enrolling oneself electronically via iPads on the dedicated site.
During 2016: moving to actions with the pledges
On International Women’s Day 2016, we went further and encouraged all our people to reflect on what parity means for them and which concrete actions they could take to contribute to parity.
We set up a dedicated “Pledge for Parity” booth where our People could choose their most relevant pledge symbolised by a printed colourful wristband and suggest concrete actions via postcards.
During PwC Global Diversity week on September 22, we launched an awareness programme on the hidden biases of good people, podcast animated by Doctor Mahzarin Banaji.
We promoted across our social media the e-learning aboutgender IQ.
Impact
Around 1,000 individuals expressed their commitment to parity.
We pledge to: |
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251 196 179 162 156 |
Saut de page
Here are some examples of inspiring pledges:
Help women and girls achieve their ambitions |
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Challenge conscious and unconscious bias |
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Call for gender-balanced leadership |
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Value women and men's contributions equally |
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Create inclusive, flexible cultures |
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