BSP produced video-interviews in the series “Share & Care” where employees from diverse backgrounds shared their feelings and the positive lessons they have learnt from such situations.

To encourage people in sharing their experiences and raise the discussion amongst BSP employees, we have thought about a video with the format of interview where people were free to express their feelings about a condition of diversity but especially give a positive message and suggestions to co-workers.

The objectives of this initiative were several. - Diversity seems sometimes something far from the daily routine: this is not true as we may have colleagues around us who are living this condition and struggling with it; BSP wanted to make BSP employees aware that diversity involves us all. - The initiative was also supposed to give a voice to people who have been discriminated or may have been so for their conditions. It was also focused on the positive aspects and on the take out of this experience: this allows both the interviewed and the public to realise the points of improvement in the day-to-day approach.

The videos were published internally, sent by email and were in the form of an interview.

The initiative raised awareness, made people better know their colleagues, put a light on discriminatory approaches and made people deeper think about discriminatory attitudes that we can have in the day-to-day life.