Company name : NoAgeSharing
Activity sector : Information and communication
Company category : SME
Description of the action
Promotion of various intergenerational activities at the private, corporate level + photo competition in the week of 24 - 30 April 2017 + promotion of creativity as a partner of World Creativity and Innovation Week (15 - 21 April 2017).
Context
Celebrate Global NoAgeSharing Week (registered name) from 24 - 30 April 2017.
Objectives
Towards the end of age prejudices/discriminations, because long life + longer working life are a given.
Approach
Photo contest + communication on social networks with the support of the President of the Greater Region Roger Cayzelle on the activities to be carried out in Global NoAgeSharing Week.
Impact
To make everyone aware that the generations are complementary. Even the major brands have revised their advertising campaigns.
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